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Dell® exits from the U.S. smartphone market
Leading computer manufacturer Dell has officially announced that it is exiting the U.S. smartphone market. According to the company, the Android-based Venue and Windows Phone-based Venue Pro have compelled them to “run their course”.
Dell jumped into the smartphone market with the launch of Dell Aero. However, the company’s next release, the Android-based tablet known as Dell Streak 5 proved that the company didn’t have a proper strategy for the U.S. market. It is not for the first time that Dell failed to enter the new electronics market. Earlier, Dell tried to win over iPod users with the launch of its DJ line of MP3 players and failed.
According to industry experts, the pulling out of Dell from the smartphone market in the U.S. will hardly affect users as very few people use the Dell Venue. After this decision to pull out from the smartphone market in the U.S., Dell is more likely to focus its mobile strategy on the upcoming Windows 8 operating system. This will allow the company to deliver full PC-based tablets equipped with a touch-friendly operating system.